Bounce rate is not good for any website as it always delivers an adverse impact. Whenever you notice bounce rate is too high on your website, it means nothing is going is the right direction. 

Bounce rate which is a tracker tool in Google analytics; analyze how many numbers of web users enter the website through a particular webpage and exit from the very same page.

In spite of making so many efforts to advertise the website, the only question stands upfront is high bounce rate. In some cases, bounce rate is a good thing as people visiting the website for some purpose, get it fulfilled and leave the website by making payment for subscription services but this is not the same case every time. Many of the web users are seen asking the question

“Why is my bounce rate high?"

This is the question that many people ask and it’s a loophole in the website that results in bounce rate spike.

KNOW WHY YOUR WEBSITE BOUNCE RATE SO HIGH? REASONS DEFINED

There are certain reasons that lead to a sudden increase in bounce rate. You can understand the indications like audience moving away from your webpage after few seconds from the point of time they enter.

As if you were asking the question like “why is my bounce rate high, here are the core reasons behind it?  

• Pop-ups: The conversions are actually generated in large numbers due to pop-ups as well as persuade many people to sign up for the services being offered. But that’s another thing.

Many people find these pop-up banners or advertisements annoying and that's one reason. Timing of pop up display is one another thing that frustrates users. It’s better to get the website displayed in front of an audience and delay the popup.

• Poor website design:

Readers generally keep going through the website which they find appealing with attractive look and feel. They very well know which website has a good design and which one looks unattractive. Usability matters a lot in website design and the audience who tends to get mixed up within it, looks for a way out from the website as soon as possible. 

• Website responsiveness issue:

As the technology is getting upsurged with the passage of time, people generally feel like accessing website through the mobile or tab while traveling. The responsive website is something they expect to be displayed on upfront on their device screen. If they don’t find so, the first and last though that hit their mind to quit away and that’s what they actually do. There are multiple benefits of responsive website design. 

• Use of Multimedia

Use of multimedia on websites like the audio message or video does give a much-wanted impression of audience but sometimes things go out of the way and create problems like loading issues of web page due to which visitors trying to access the website look for the options as they can get the similar things from other sources as well. The multimedia usage affects the website speed as a whole which can be the core reason behind increase in bounce rate.

Hope by going through these reasons, there’s clarity why your website bounce rate so high.

How to reduce the bounce rate of a website?

Now when you are aware of the core reasons, it’s time to know the options to fix it. As if you want to know the answer to these queries such as:

• How to reduce bounce rate in ecommerce sites
• How to reduce bounce rate in wordpress
• How to control the bounce rate time limit.

Let’s take things step by step and start with how to reduce bounce rate of the website:

• Write engaging and flawless content
• Try not to let pop up ads erupt on your website
• Add call to action buttons on web pages
• Storytelling can be highly impactful
• Keep updating the blog with fresh and unique content
• Target keywords for high-value traffic
• Attract the right visitors
• Include meta description with influencing the conten
• Attractive and responsive landing page can be worthful
• Try adding custom reviews and testimonials on it
• Checking the loading time of website
• Let external and internal links on the web page to open in a new tab.
• Add attractive images on the web page related to product/services.

Hopefully, these steps can help you understand to control the bounce rate of ecommerce and wordpress websites. People generally ask what is a good bounce rate in 2019. It’s suggested to keep it within the range of 20-25%. 

Like said before, the bounce rate is not a good thing for any website. It’s better to keep control over it by following essential measures listed above which can bring your website on top of SERP'S and avoid getting the domain penalized.

Is your website getting high bounce rate? get connected with New york based Digital Marketing agency they will help you to decrease bounce rate & get better result.